Travel services that offer power and control to today’s tech-savvy, mobile-first consumers are becoming increasingly popular with them, while those that don’t are being ditched. Also, they are looking for digital platforms that allow them to research, plan, and book their travel without having to navigate between different apps and websites.

As much as 53% of mobile internet access is accomplished through mobile devices in many emerging (or growing) markets. According to a survey, travelers downloaded the same number of travel apps for online hotel booking. In this way, hotels have an opportunity to engage meaningfully with guests through a device they carry with them at all times.

Why are hotels lagging when it comes to adopting mobile technologies?

When the Phono Sapiens ruled the world

Regardless of the time, device, or location, today’s hotel guests expect relevant services to be at their fingertips. Mobile technology is no longer an optional extra. The digital experience is a critical component of the overall experience that consumers now expect from brands. The teams in charge of a brand’s website, apps, and social media should therefore work together to ensure the process is as smooth and convenient as possible. The importance of frictionless mobile payments is even greater in mobile-first markets like China, where consumers are already demanding it.

Do hotels lag?

Travel has one of the highest cart abandonment rates – 81.8%. When combined with the fact that 94% of leisure travelers use multiple devices to plan and book a trip, this means that the sector is facing an additional challenge in understanding the modern traveler. Besides moving customers along the booking funnel, hotel brands must also do so across multiple channels and devices. Otherwise, they risk losing out on billions of dollars due to poor digital user experiences. A good example is the business traveler. Travelers who use mobile devices and apps tend to be high-value customers, according to research. The average customer takes more trips and is more likely to do online hotel booking with the same retailer again. Many business travelers have hit a snag with their devices, with 41% of business travelers describing not being able to access booking information on their smartphone while on the move as ‘very painful’. To put it simply: there is still plenty of room for improvement.

Opening up new direct booking channels

To succeed in the travel industry, it is essential to master mobile technology. The consumer is demanding a more integrated way to research, plan, and book their trips. Even though hotels can still make some progress in that regard, the opportunity for those who get it right is ripe. Using’s powerful online hotel booking capabilities, you can reach a growing audience of mobile-first travelers and allow them to seamlessly search, choose, and immediately book hotels without ever having to leave the platform. Do you want to easily convert browsing into bookings while also upselling ancillaries and owning the customer journey? Check out the website.